Miminal Limited is a company registered in England and Wales. Registered company number: 10990609.

Miminal Limited registered office address:

Miminal Limited
16 The Square,
PL10 1PF

A list of directors is available at the registered office.


The information contained in this website is for general information purposes only. The information is provided by Miminal Limited and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of Miminal Limited. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Miminal Limited takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Privacy Policy


Miminal Ltd (“Miminal”, “we”, “us” or “our”) respect the privacy of its users (“User”, “you” or “your”) and is committed to protect the information that you share with us, whether it’s directly, through our consultancy services or through a third party (“Third Party” or “Third Parties”). We want to be transparent about our practices regarding the data we may collect when you use our Sites and our Services.

Our Sites

This Privacy Policy covers the information practices of,, and the subdomains of these. Collectively these are referred to as our “Sites”.

Our Services

This Privacy Policy also covers other ways you might interact with us - such as by attending one of our events or signing up to our mailing list - collectively these are referred to as ASI’s “Services”.

What This Policy Does Not Cover

This Policy covers all Services and Sites of Miminal unless another Privacy Policy is displayed. In any such circumstance you will be made fully aware of the existence of another Policy. An example of this is when you sign a contract under which we supply you with our bespoke data science services.

End Users

Our Services are primarily used by Companies and Organisations. Where we are providing Services to you under a Company or Organisation contract, any data held about you personally is controlled by your Company or Organisation. If this applies to you, you can find further information below in the section entitled “Notice to End Users”.

The Information We Collect

Miminal collects information from individuals who visit our Sites, either directly on our Sites or on third party Sites.

Types of Data

Miminal will not request any “Sensitive Personal Data” (that is, information concerning an individual’s racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership (or non-membership), physical or mental health condition, criminal offences or related proceedings, or any other data considered as sensitive under applicable law) unless it is in connection with your employment by Miminal or an application for employment or is related to our bespoke services which are covered by separate Privacy Policies.

Data We Collect From You

Contact Information

When you contact us through our website or by email, we retain the right to collect your username, first name, last name, company name, email address and in some circumstances where it is necessary to contact you about the Services, a postal address and phone number (“Registration Information”).

Navigational and Usage Information

We automatically collect information as you use our Sites about how you interact with us. Such information includes your IP address, the browser you are using, the type of device you are using to connect to us, the links that you click on, and the date and time you interact with us (“Navigational Information”). We use cookies to help us collect Navigational Information. You can find further information about our use of cookies in the section at the end of this document entitled Our Cookie Policy.

How We Use the Information We Collect

We use your Registration Information in order to:

To Provide Customer Support

We will require Registration Information in order to answer your queries, and to provide other support where it is requested from you.

To Update You

We may use your Registration Information to contact you about important updates, such as product updates or changes to our Terms and Conditions, Acceptable Use Policy or Privacy Policy.

To Send You Information You Have Consented To

Where you have given us your specific consent, we will send you information about our Services in general, such as our newsletter. You may withdraw your consent at anytime by clicking the link in any of the correspondence.

Sharing With Third Parties

We do not sell, share or transfer your data to Third Parties, except in the following specific situations:

For Third Party Processing

We may share your data with Third Parties where it is necessary for the operation, integration, hosting, or support of our Services. We ensure that each Third Party has the same stringent confidentiality and security measures as Miminal.

We use the following Third Party processors for the following reasons and copies of their respective Privacy Policies are available if you follow the links provided:

Google - Our company email and storage provider, and for website analytics. Privacy Policy
Oracle - For hosting and storing data. Privacy Policy

Where You Have Consented

Where you consent for us to share your Data, as for marketing purposes. For example, you may consent to us using a testimonial from you in our marketing material, or to our listing you as one of our customers.

Change In Control

We may provide your Personal Data to a Third Party in the event that Miminal enters into discussions that might lead to a change in control, such as a merger, acquisition or purchase, unless this results in any change to this Privacy Policy or would affect confidentiality.

Modification or Deletion of Your Information

Your Choices and Controls

If for any reason you would like to Modify or Delete the Personal Data we hold for you, you can do one of the following:

If you have subscribed to our mailing list, you will see an “Unsubscribe” link in all our emails to unsubscribe or modify your details. If you are unable to access this you can also contact us through our contact form and ask for your details to be removed or changed.
If you believe you have provided Miminal with your Personal Data through any other form, you can also contact us through our contact form and ask for your details to be removed or changed.
You can also ask to be removed from our systems by contacting us at

Please note that if you delete or request deletion of your Personal Data, we may still retain Non-Personal Data for operational purposes, for example to provide historical user levels. We will also retain a single copy of your Registration Information to ensure that you are not re-added to our systems.

Security and Storage of Information

Miminal takes great care in implementing, enforcing and maintaining security policies to help ensure the security of our Sites and our User’s Personal Data.

Access to Your Data By Miminal Staff and Contractors

Miminal takes steps to ensure as far as possible that it’s staff are honest, reliable and take all due care in the processing, care and handling of all Data.

Miminal limits access to any Data we hold to staff who:

Appropriately trained on the requirements applicable to the processing, care and handling of Personal Data
Are under confidentiality obligations
Are required to access, process and use the data to carry out the various tasks outlined in the section “How we use your data”
Who required access in order for Miminal to fulfill its obligations under this Privacy Policy, Terms or Service and Acceptable Use Policy

Notification Of Breaches

Miminal shall notify the User without undue delay, in the event that any Personal Data held by Miminal on the User or on behalf of the User is lost, stolen, or where there has been any unauthorised access to the Personal Data which is likely to result in a high risk to the User’s rights or freedoms. Furthermore Miminal undertakes to cooperate with the User in investigating and remedying any such security breach. In any security breach involving Personal Data, Miminal shall immediately take remedial measures, including without limitation, reasonable measures to restore the security of the Personal Data and limit unauthorised or illegal dissemination of the Personal Data or any part thereof. Miminal maintains documentation regarding compliance with the requirements of the law, including but not limited to documentation of any known breaches and holds reasonable insurance policies in connection with data security.

Transfer of Data Outside of The EEA

Personal Data submitted may be transferred by us to Third Parties (as set out under the heading “Sharing with Third Parties”), including service providers that may be situated outside the European Economic Area (EEA) and may be processed by staff operating outside the EEA. Where this is the case we will take reasonable steps to ensure that your privacy rights continue to be protected. In countries where they do not have similar data protection laws to the UK, we will take reasonable steps to ensure that the Third Parties have policies, terms and conditions that provide similar protection to that offered within the EEA as a minimum. By using the Site you agree to this storing, processing and/or transfer.

Miminal does not transfer any personal data outside of any jurisdiction in a manner incompatible with the requirements of applicable law.

Other Information

Notice To End Users

Many of the Services we provide are primarily used by Companies and Organisations. Where we are providing Services to you under a Company or Organisation contract, any Personal Data held is controlled by your Company or Organisation. Where this is the case, your Personal Data will be subject to the Privacy Policy of your organisation, and questions about your information should be directed to your organisation.

Organisation account holders are able to:

Enter, modify or delete your Registration Information on your behalf
Restrict, suspend or terminate your access to our Services
Access and retain your Registration Information and Customer Material
Control the interaction of third parties with your Customer Material

For all other queries, please contact the person within your Organisation who implements and enforces your Organisation’s Privacy Policy.

Our Cookie Policy

We use cookies and other tracking products to customise our Services, to allow you to login without re-entering your Registration Information, and to understand how our customers use our Services in order to continuously improve them.

We use them in the following circumstances:

Where they are necessary for you to be able to enable the Services to to provide the feature you have requested (e.g. to login)
To customise the functionality where you have selected preferences, for example when you select to turn features off or on
To collect information on how you interact with our Sites and Services, and how you have come to interact with us. For example we use Google Analytics to understand how you came to our Sites and therefore improve our access in the future.
We use social media cookies to allow you to follow links on our Sites to our social media accounts, or for you to “like” or “follow” information or articles on our Sites.

Most browsers allow you to opt out of accepting cookies through their settings and will also allow you to delete cookies already stored on your computer, however, blocking or deleting all cookies may have a negative impact on your use of our Services, and might prevent them from working altogether.

You can opt-out of Google Analytics on all websites by following this link.

Children Under 16

Our Services are not directed towards children under the age of 16, and therefore (other than in Customer Material controlled by you) we do not hold any Personal Data relating to Children under 16. If you have reason to believe that we may have been provided with Personal Data on a child under 16, please contact us immediately via our contact form.

Right to Object

You have the right to object to the processing of your Personal data by Miminal:

Based on legitimate interests
For Direct marketing
For the purposes of research and statistics.

If you would like to object to the above, you can contact us via our contact form.

Report a Concern

If you have a concern about our use of your Personal Data or our information rights practices please let us know. You also have t he right to lodge a complaint with the Information Commissioner’s Office (“ICO”), the UK data protection authority, via this link or by calling 0303 123 1113.

Changes to the Privacy Poilicy

Miminal keeps its Privacy Policy under regular review. If we change our Privacy Policy we will let you know by:

Providing notice on our website where the changes are any unsubstantial changes and do not fundamentally alter the spirit of this policy;
Sending an email regarding the changes to the email address that you provided in your Registration Information where the changes are substantial.

The changes will take effect seven (7) days after notice has been provided.

Unless otherwise stated, all changes to this privacy policy are effective as of the stated Last Revised date, and your continued use of the Site and/or Services after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes.

Contact Information

For any queries or comments on the Policy or its content, or for any other purposes you can contact us by using our contact form, or by:

Sending an email to:

Writing to:
Operations Department
16 The Square
PL10 1PF